The Evolution, Trends, and Future of Graphic Design
Graphic design is an impactful form that integrates art with communication to create purposeful visuals. This communication oriented form of art finds use in almost every field whether it is branding, advertising, digital interfaces or print media. Since childhood, the notion of design has come a long way be it the tilling of fields or the invention of screens for the computer. Noaday, the article discusses the evolution of design, the present aspects of design and the effects which influence the profession in the years to come.
A Brief History of Graphic Design
The earliest example of graphic design can be credited to primitive writing systems, however the modern term and profession began to crystallize in the second half of the 19th century and the beginning of the 20th century. This was as a result the industrial revolution and the development of printing which made it possible to produce a great amount of books, newspapers, and advertisements, therefore the invention of graphic design and it becoming an occupation.
In the 1920s and 1930s the modernist ideology of simple forms and plain functionalism came to the fore in design. One of the pioneering people who were instrumental in brand identity creation for such companies as IBM and ABC by designing their logos, Paul Rand changed the understanding of what graphic design is. At this period, graphic design went from an art whose sole purpose was decoration, to an essential means of communication.
The design industry positively embraced digital technology as by the 1980s and 1990s. T he introduction of desktop publishing packages like Adobe PageMaker Pdf and later Photoshop and Illustrator, changed the working environment for most designers. The readiness of such tools integrated assisted a lot in the design as it enabled many to engage in the art. The internet came along with many changes as well in that innovation helped to expand the areas of graphic design to cover for web designing, graphic designing of other digital advertising, and marketing products including social media posts.
Current Trends in Graphic Design
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The Role of Graphic Design in Branding and Marketing
s and preferences are prioritized over the brand’s, will be the norm. p In branding and advertising, one of the most important aspects is graphic design. The visual identity of a brand which covers its logo, colours, typeface, and overall look helps in it’s communicating with the target audience. As such, graphic designers have to carry out the task of creating a brand image that is fitting, covers all aspects of the brand, is easy to remember and is unique from other competitor brands.
Another advertising component where the significance of graphic design cannot go unnoticed is in the marketing tools including printed promotional materials and social media images. An effective designed advertising campaign can attract attention, relay the information and provoke the behavior of the audience towards the desired action. Graphic designers are often very well integrated in teams of marketers for the purpose of developing appropriate images in accordance with the voice of the brand.
The Future of Graphic Design
The great news about the field of graphic design is that it will only grow more and more with the advancements of technologies, tools, and trends. Thus, there will be certain insights concerning the future of graphic design.
Machine Learning and Technology
In the current world, Design is gradually incorporating more than ever AI (Artificial Intelligence). With the availability of tools such as logo generators and layouts makers that are driven by AI, any person without design skills can create simple designs in no time. Some functions that may be repetitive in a design process maybe handled by AI systems, however, a human designer will always be required. AI however, will provide support to designers by helping them in the designing process and optimizing the work flow.
Hyper-Personalization and User-Centered Design
The projection is that as digital personalization rises within the new marketing climate, so too will the graphic designers habit of making users’ experiences more user-targeted. Most brands will rely on behavioral, preference, and demographic data to tailor designs to their audiences. In this way, user-centered design, in which the user’s needs take precedence over that of the brand will be the standard.